Grizzly Events (formerly Smith Events) was founded in 2006 by Tony Smith. Since launching the company, Tony has created, managed and directed in excess of 80 multisport events and played host to over 15,000 participants.

Grizzly Mountain Events provides quality race equipment and professional race announcer services to many other events. Grizzly supplies traffic vests, pylons, race course directional signs, enough bike racks to accommodate 600 bicycles, transition carpet, swim course buoys, anchors, flags and a selection of impressive finish line arches.  For more information please visit their website.


Jakroo, founded in 1996, specializes in the design and manufacture of professional cycling apparel. What started with clients from Switzerland has grown to be an international first class cycling apparel manufacturer, whose business is developing rapidly in Asia, Europe, and North America.

With over 15 years of experience, JAKROO is dedicated to providing cyclists, worldwide, with the highest quality cycling apparel. JAKROO pays the highest attention to the quality and functionality of each product.

Their products are tested by professional cyclists and each product is inspected to ensure a 100% satisfaction guarantee of comfort and performance. For more information please visit their website. 


McDonald’s Drumheller has been an amazing sponsor of the event for the past 6 years!

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National Spine Care & Sports Medicine is a multi-disciplinary health and wellness clinic offering chiropractic, physiotherapy and massage therapy services. Our expertise with the active youth and adult population provides you with the best care possible to help you get out of pain and achieve your health and wellness goals. Longer, one-on-one appointment times with all our team members provides you with individual, personalized care to ensure you get the attention you deserve. For more information, please visit their website.

The Loose Hub wants to help you Save Time so you can Ride More. We come directly to your home or office to work on your bike, saving you the time and hassle of getting to and from the shop. The Loose Hub is a mobile bike shop that comes right to your home or office to service your bike.

The Loose Hub will be supporting the GFB again this year, offering free basic adjustments at the start of the event and helping to keep riders going while on course. Visit The Loose Hub to book your appointment today!


Crave Cupcakes began with a passion for baking.

Inspired by fresh ingredients and family recipes, we learned the art of baking on our family farm in High River, Alberta alongside our mother and grandmothers. Growing up in a busy kitchen inspired an appetite for simple, sweet indulgences made from scratch that lead to the creation of Crave Cupcakes.

We opened the first Crave Bakery in 2004 with the desire to bring our lovefor all things homemade to the city of Calgary. Using our Grandmother’s chocolate cake and our mom’s vanilla cake recipes we went to work serving the best cupcakes we knew how to bake.

Today, in each of our bakeries, our bakers love to bake. For more information on our tasty cupcakes, cookies, cakes and other simple sweet indulgences from scratch, please visit our website at Crave Cupcakes.

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Canalta Hotels is a family owned and operated hotel with 37 locations across Alberta & Saskatchewan. In addition to its flagship brand, Canalta Hotels, the Canalta family operates Ramada, Super 8 and Travelodge locations, for a total of four hotels in Drumheller alone. Our hotels all offer exceptional service, free wireless internet, complimentary continental breakfast, and our signature warm buttered popcorn and fresh baked cookies for our guests.

Visit CanaltaHotels.com to learn more!

Valley brewing company is a local Drumheller brewery. They have a mix of 14 unique and tasty types of beer. 

"We pride ourselves on using locally grown, sustainable products like Alberta grown and malted barley (known as the best malting barley in the entire world!). We brew beers of many different styles for many tastes - light, dark, simple, complex, dry, sour, hoppy… you name it."

Check out their website for more information on their beer, brewery and store. 

Through the years, Freson Market has adapted and changed from its humble beginning almost 50 years ago. The company has welcomed the changes proactively and even today continues to evolve and keep pace with the ever changing grocery industry. From keeping up with the pace of technology to competing with large supermarket chains to continually training the employee base of nearly 1000 employees, Freson Market continues to thrive. Their success can be attributed to the commitment to providing quality products, good value, a clean shopping environment and outstanding customer service. The emphasis on the customer and the ability to adapt to the ever-changing grocery landscape will enable Freson Market to remain a vanguard in the industry. For information on Freson Bro., please visit their website.

TCR offers a comprehensive range of services provided by highly trained personnel to support both the recreational and high performance athletes. TCR is a business that is constantly evolving in order to meet the needs of clients and to stay on the leading edge of the health and fitness industry. For information on TCR Sport Lab, please visit their website.

Aid Station 6 sponsored by Tim Hortons!

Whether you’re coming from or where you’re going, Thule has racks, cargo carriers and hitch solutions for your vehicle. So you can bring anything – and everything along. Experience a world of possibilities for your car, SUV, truck, RV or van. Experience the Thule fit.

Tri It Multisport is your go-to store for everything triathlon. They carry apparel and accessories for swimming, running and of course biking. Tri It Multisport is a fantastic small business in Calgary, Alberta and is owned by Richelle Love and Rose Serpico — who also own rnrpremierevents.com

Shop Tri It here.