Gran Fondo Badlands Merchandise

Order your 2025 Gran Fondo Badlands cycling kits custom-made by Sugoi when you register.

Men's Evolution Cycling Jersey

A true to size, standard fit jersey with style and a functional design. Soft, breathable fabric, stretch seamless sleeves for an arm flattering fit and three back pockets to carry all your riding essentials. 

  • Airline 100 ECO Fabric provides moisture management and breathability

  • Three elastic back pockets to store your essentials with Zap reflectivity for visibility

  • Full length zipper for ventilation

  • Light silicone gripper at hem for a secure fit

  • Provides UPF 30 sun protection

Women's Evolution Cycling Jersey

A true to size, standard fit jersey with style and a functional design. Soft, breathable fabric, stretch seamless sleeves for an arm flattering fit and three back pockets to carry all your riding essentials. 

  • Airline 100 ECO Fabric provides moisture management and breathability

  • Three elastic back pockets to store your essentials with Zap reflectivity for visibility

  • Full length zipper for ventilation

  • Light silicone gripper at hem for a secure fit

  • Provides UPF 30 sun protection

Men's Evolution Bib Short

Performance-tailored, feature-filled and value-packed bib shorts for men anchored by a 3D chamois design with Cradle construction. We build this product with Evo Plus which is a moisture-wicking, breathable fabric for high output performance and comfort.

  • RC Pro Chamois with 3D construction for increased comfort in the saddle

  • MAB® PowerBand silicone leg gripper provide slip-free comfort without constricting your thighs

  • Mobil Mesh bib for superior ventilation and support

  • Inseam : 9" / 23 cm

Women's Evolution Bib Short

Performance-tailored, feature-filled and value-packed bib shorts with fashion prints. Anchored by a 3D chamois design with Invisa Chamois 

  • Invisa Chamois eliminates stitch lines around the chamois for a flattering silhouette

  • MAB® PowerBand silicone leg gripper provide slip-free comfort without constricting your thighs

  • RC 100 Chamois with 3D construction for increased comfort in the saddle

  • Inseam : 8" / 20cm

  • Mobil Mesh bib for ventilation and support with Pit Stop bib straps for quick bathroom breaks

Mid Zero Arm Warmers:

Adjustable coverage for cold starts and changing conditions. 

  • Gripper arm elastic keeps sleeves securely in place

  • MidZero fabric for supportive stretch and comfort paneled with Zap reflectivity for high visibility

Not sure of your size? Use the Sugoi sizing recommendation charts below - click on the image for a bigger view.

Gran Fondo Badlands Performance Socks

Step into performance and comfort with our
Gran Fondo Badlands Performance Crew Socks. Designed for cyclists and endurance athletes, these socks deliver all-day comfort, durability, and support — perfect for long rides through the stunning landscapes of the Badlands and beyond. 

Crafted from a high-performance moisture-wicking fabric, they keep your feet cool, dry, and blister-free — even on the hottest rides through the rugged, sun-drenched Badlands. The breathable mesh zones enhance airflow and temperature regulation, while the snug, anatomical fit ensures the socks stay comfortably in place, no matter how hard you push. Reinforced heel and toe panels provide added strength in high-wear areas for lasting durability, and targeted cushioning offers just the right amount of comfort without bulk. A supportive arch band promotes stability and reduces fatigue, keeping your feet feeling fresh from start to finish.

Gran Fondo Badlands Hat

The Gran Fondo Badlands hat captures the essence
of the ride; the open road, the terrain, and the
connection between rider and landscape. Stamped
into genuine leather, the patch is a nod to craftsmanship and grit — qualities shared by every cyclist who takes on the Badlands. It’s a tribute to long climbs, sweeping descents, and the sense of accomplishment that comes from pushing your limits against the elements. This hat pairs everyday wearability with the adventure-driven spirit of cycling.

Gran Fondo Badlands Travel Mug

Take the spirit of the Badlands with you
wherever you go with our 355 ml (12 oz)
Gran Fondo Badlands Travel Mug. Built for performance and style, this double-wall stainless steel mug is vacuum-sealed to keep your drinks hot or cold for hours. The powder-coated finish offers a durable, sleek look, while the spill-resistant lid keeps every adventure mess-free. Featuring the official Gran Fondo Badlands logo, it’s the perfect companion for your pre-ride coffee, mid-ride hydration, or post-ride refreshment. BPA-free and adventure-ready—just like you.

2026 Gran Fondo Badlands Limited Edition Beer can design coming in January 2026.