Gran Fondo Badlands Merchandise

Men's/Women’s Evolution Cycling Jersey

Jakroo Fondo Cycling Jersey - Relaxed Fit (Men’s & Women’s)

Whether you’re a seasoned cyclist or a weekend warrior, the Jakroo Fondo Cycling Jersey is built for every rider. Lightweight, breathable fabric and advanced moisture-wicking technology keep you cool and dry through even your toughest efforts. Three rear cargo pockets provide easy storage, while a discreet security pocket safely holds keys and valuables. 

Additional Features:
• Full-length YKK zipper
• Elastic waistband with silicone gripper
• Reflective accents for increased visibility
• 88% Polyester / 12% Elastane
• UPF 15+

Men's/Women’s Cadence Pro Bib

Our Cadence Pro Bib is the perfect all-round bib short for high-performance rides! Engineered with the perfect blend of performance fabrics and detailed patterning, this bib short is a versatile choice for riders of all levels.

Crafted from premium Italian fabrics, the Cadence delivers exceptional durability, breathability, and performance in the toughest conditions. A thoughtful open-back design allows quick, convenient pit stops on long rides. Outfitted with a 5+ hour Italian Bormio D20 chamois—with an upgrade option to the EIT Road Space Series for up to 7+ hours of comfort.

Additional Features:
• Dolomiti Bormio D20 5+ hour chamois from Italy
• COOLMAB 5cm finished edge power band leg gripper
• Flatlock stitching for increased durability
• Mesh bib straps
• MITI Shield Endurance/Zaffrio premium stretch fabric from Italy
• 80% Polyester, 20% Elastane
• UPF 50+

Mid Zero Arm Warmers:

Adjustable coverage for cold starts and changing conditions. 

• Gripper arm elastic keeps sleeves securely in place

• MidZero fabric for supportive stretch and comfort paneled with Zap reflectivity for high visibility

Not sure of your size? Use the Sugoi sizing recommendation charts below - click on the image for a bigger view.

Gran Fondo Badlands Performance Socks

Step into performance and comfort with our
Gran Fondo Badlands Performance Crew Socks.
Designed for cyclists and endurance athletes,
these socks deliver all-day comfort, durability, and
support — perfect for long rides through the stunning
landscapes of the Badlands and beyond. 

Crafted from a high-performance moisture-wicking fabric, they keep your feet cool, dry, and blister-free — even on the hottest rides through the rugged, sun-drenched Badlands. The breathable mesh zones enhance airflow and temperature regulation, while the snug, anatomical fit ensures the socks stay comfortably in place, no matter how hard you push. Reinforced heel and toe panels provide added strength in high-wear areas for lasting durability, and targeted cushioning offers just the right amount of comfort without bulk. A supportive arch band promotes stability and reduces fatigue, keeping your feet feeling fresh from start to finish.

Gran Fondo Badlands Hat

The Gran Fondo Badlands hat captures the
essenceof the ride; the open road, the terrain,
and theconnection between rider and landscape.
Stampedinto genuine leather, the patch is a nod to
craftsmanship and grit — qualities shared by every cyclist who takes on the Badlands. It’s a tribute to long climbs, sweeping descents, and the sense of accomplishment that comes from pushing your limits against the elements. This hat pairs everyday wearability with the adventure-driven spirit of cycling.

2026 Gran Fondo Badlands Limited Edition Beer

Introducing the Wayne Light Lager, brewed in the
Drumheller by our friends at Valley Brewing and
made specifically to celebrate big miles, big smiles,
and spectacular days on the bike. Crisp, refreshing,
and dangerously easy-drinking, this light lager is the perfect post-ride companion. Whether you’ve just conquered the Badlands roads or you’re swapping stories in the beer garden, Wayne Light Lager hits exactly the way a finish-line beer should.

Oh—and the cans?

Let’s just say dinosaurs on bikes felt very on brand.